Competences & Legal Services
Law for Influencers
“If something is easy to read, then it was difficult to write” – Enrique Jardiel Poncela
Modern companies have been relying on the wide reach of influencers for years and their engagement has already replaced traditional marketing tools in many places. The greater the success, the more likely you are to be in the focus of competitors and control institutions.
We offer influencers comprehensive legal advice. This includes in particular competition law issues such as the design of competitions, advertising statements and your own imprint. This also includes whether and when a social media posting has to be marked as "advertising". There have now been various court rulings on this, but some of them contradict each other.
In addition, we register brands for our clients and design and negotiate contracts with cooperation partners and brands for influencers and agencies.